Comercial Embalagens
Brand Context
Comercial Embalagens was founded in 2000 as a store specialized in ropes and heavy paper materials, gradually expanding its operations to include disposable packaging, party items, and seasonal items, such as Christmas and Easter decorations. With over 22 years of history, the company has consolidated its role as an essential provider of packaging solutions, serving end consumers and businesses in Curitiba.
Its differential lies in its focus on customer service, offering personalized solutions that go beyond mere product sales. The mission of Comercial Embalagens is to be a reliable bridge between industry and consumers, with values based on respect, ethics, and a continuous pursuit of evolution.
Project Objective
Redefine the brand identity of Comercial Embalagens to reinforce its positioning as a reference in service and quality in the packaging sector. The project aims to modernize the visual and verbal identity while maintaining the traditional essence of the brand, connecting it more directly with the target audience of lower and middle classes, and reflecting its welcoming and accessible approach.
Project Deliverables
Rebranding of the visual identity
Creation of a slogan that represents the brand's values
Brand manual
Communication strategy
Planning to enhance service through social media and word of mouth
Collateral materials
Retail
Visual Identity
Challenge
The main challenge of the project was to balance the established tradition of Comercial Embalagens with the need for modernization. It was essential to create a visual identity that did not alienate the existing customer base but also attracted new audiences and communicated innovation.
Furthermore, the packaging market is highly competitive, requiring clear and effective differentiation to highlight the brand among competitors.
Solution
The solution involved a complete overhaul of the visual identity of Comercial Embalagens. The new logo features clean, modern shapes while maintaining a subtle connection to previous elements to preserve brand recognition.
The color palette was updated to convey trust and professionalism, while the chosen typography reinforces clarity and legibility. Practical applications of the new identity were developed for various materials, ensuring consistency across all customer touchpoints.
Result
The solution involved a complete overhaul of the visual identity of Comercial Embalagens. The new logo features clean, modern shapes while maintaining a subtle connection to previous elements to preserve brand recognition.
The color palette has been updated to convey trust and professionalism, while the chosen typography reinforces clarity and readability. Practical applications of the new identity were developed for various materials, ensuring consistency across all customer touchpoints.
Client Testimonial
“The proposal presented was able to very well materialize the idea we had in our team. We had a vague idea, but focused on what the actual goal was. The entire process of study, presentation, discussion, and feedback made us understand what the real purpose was, and all of this came together in a beautiful project that truly reflects our organization and what we really want to express to society as a whole.”
Pump Creative Club
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