INA Marketplace
Brand Context
INA Marketplace was born in 2013 as "Ideia no Ar," with the purpose of helping entrepreneurs turn ideas into digital businesses. Over time, its operations evolved to offer complete marketplace solutions, becoming a scalable SaaS.
In 2023, the company underwent a strategic repositioning to serve large companies and industries, expanding its presence in the global market. This transformation required a new brand identity, aligned with its vision for growth and innovation in the sector.
The challenge was clear: how to communicate this new phase and establish INA as a reference in the marketplace industry?
Project Deliverables
Rebranding of visual identity (logo, color palette, typography).
Creation of the brand book with complete guidelines for the new identity.
Positioning strategy to reinforce the brand's presence in the sector.
Brand application guidelines (corporate materials, presentations, and email signature).
Collateral materials (templates for social media, stationery, and digital identity).
Tech
Visual Identity
Challenges
The main challenge of the project was to reposition the brand without losing the credibility built over the years. The transition from "Ideia no Ar" to "INA Marketplace" needed to be smooth and strategic, ensuring that existing customers recognized the company's evolution and that new market players saw INA as a robust and reliable solution.
Moreover, the new identity needed to reflect a more corporate and innovative tone, without losing the essence of the brand.
Solution
The solution was to create an identity that conveyed authority, modernity, and scalability. The new simplified logo, combined with a more sophisticated color palette and a direct, strategic tone of voice, positioned INA Marketplace as a reference for large companies and industries.
The rebranding strengthened the brand, making it more competitive in a globalized market ready for new challenges. With clear and coherent communication, INA now stands out as a reliable solution for companies looking to expand their digital sales channels.
Conclusion
The repositioning of INA Marketplace has transformed its identity and perception in the market, consolidating the company as a reference in the sector. The new brand not only reflects its evolution but also strengthens its connection with large clients, becoming a strategic differential in the company's growth journey.
Client Testimonial
“I really liked the service as a whole! I found it to be of such excellence and organization that is hard to find in the market. Congratulations on the service and for the excellent execution!”
Pump Creative Club
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