Lola Filmes
Brand Background
Lola Filmes is an audiovisual production company that was born from the union of 40 years of experience from its founders and the creative energy of young talents, with the purpose of developing advertising and institutional content that goes beyond the commonplace. Responsible for TV commercials, corporate videos, feature films, and takes for TikTok, Lola carries in its DNA the desire to awaken "the Lola within each one," diversifying perspectives and amplifying voices and narratives. Creative, trustworthy, elegant, modern, sensitive, and accessible, the brand values the exchange between generations and the constant willingness to deliver the best work.
Project Deliverables
Mapping of segment trends
Mapping of competitors
Personas
Positioning
Rebranding of visual identity
Building of verbal identity
Development of manifesto
Collateral materials
Brandbook
Audiovisual
Branding
Challenge
Our challenge was to develop a visual and verbal project capable of translating the creative and modern essence evident in the brand's personality. It was necessary to create an identity that reflected the union between tradition and innovation, capturing the sensibility and energy that define Lola Filmes.
Solution
To achieve this, we charted strategic lines based on research and studies that resulted in a new positioning and a new visual identity. We used the double diamond methodology to develop all stages of the project, ensuring a structured and effective approach. The result was a brand that balances elegance and modernity, with a visual identity that communicates confidence and creativity.
Conclusion
The new visual identity provided Lola Filmes with a stronger and more coherent brand presence, aligned with its aspirations for growth and modernization. The update allowed for more effective communication with clients and reinforced the company's position as a reference in innovative audiovisual solutions.
Client Testimonial
“From the first step, I was impressed with the care for information and the clarity of the explanations. All emails and presentations work independently, without difficulty in understanding, but the meetings make comprehension even easier. The willingness to answer questions, patience, and clear communication are strong points :) Moreover, the dedication to a complete delivery is evident: research, strong arguments, and coherent reasoning behind each decision. Lastly, but not least… an impeccable visual identity development that capped off the project beautifully. Very satisfied and happy to have contracted your services!”
Technical Sheet
Creative direction, Design, Research, and Project Defense: Luis Eduardo and Camila Vilardi (Cami works)
Pump Creative Club
We work collaboratively to generate results aligned with your values.
We count on your participation in all steps of our process. We build collaboratively, because after all, the project is yours.