Zero Defect
Brand Context
Zero-Defect is a Brazilian company specialized in software testing, focusing on independent verification and validation (IV&V). Founded in 2004 as a spin-off of a research project between PUCRS and HP, the company emerged to fill a gap in the software quality market. Over almost 20 years, it has established itself as the last line of defense for clients, ensuring functionality and user experience before the launch of systems and applications.
Project Deliverables
Visual identity rebranding
Brand positioning
Verbal identity
Slogan
Market research
Brandbook
Collateral materials
Tech
Branding
Website
Challenges
The main difficulty was aligning Zero-Defect's brand identity with its solid reputation and technical expertise. The brand needed to reinforce trust and professionalism while maintaining its relevance in the highly competitive software quality market and preparing to expand internationally.
Solution
The restructuring of Zero-Defect's visual identity brought a modern and sophisticated approach, reflecting the professionalism and trust that are the pillars of the brand. The new verbal identity was created to clearly communicate the company's expertise in software quality, highlighting its role as a trusted partner. The new slogan, combined with a clean and contemporary visual design, positioned Zero-Defect as a reference in the market and opened doors for international expansion.
Conclusion
The brand restructuring of Zero-Defect has brought new energy to the company, positively impacting not only the clients but also the employees, who have shown to be more engaged and motivated. The new identity reinforces trust in the brand and prepares it for future challenges in the global market.
Client Testimonial
“After the work you did, Zero Defect feels like a completely different company. Even the employees seem more engaged and motivated. Finally, we are showcasing all the professionalism and experience we have.”
Pump Creative Club
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